The street of Santo António in Belém has welcomed a new tenant, Bairro Studio. A space created for group or individual well-being practices within various specialties, including yoga, meditation, and breathing as the main practices.

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The challenge was to establish a visual identity for Bairro Studio based on the principles of harmony, minimalism, and well-being.

Starting from this point, the goal is to convey confidence, authority, experience, professionalism, sophistication, and elegance.

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The branding was primarily built on a foundation of fonts, colours, and images that align with the purpose, aiming to evoke a sense of lightness and harmony.