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Visual Identity, 


Branding, Brand Guidelines, Website, and Presentation for the venture capital fund brand, Rule 30®️.

Headquartered in London, Rule 30®️ leads a new generation of investment funds known as Quant-VC. This project is groundbreaking, merging the power of artificial intelligence with the excitement of venture capital.

In crafting the identity, I drew inspiration from the universe of cellular automata that lend their name to the project, translating them into a fusion of retro and future aesthetics. I employed 8-bit style as the foundation for the logo design, coupled with the minimalism and gravitas befitting an investment fund.

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