In a time when cultural appropriation has taken a prominent place in the beauty market, this brand emerges with a focus on female empowerment, using ancient techniques to unlock INNER BEAUTY, activating physiological mechanisms of regeneration.

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The identity was constructed with the aim of emphasizing the need for self-discovery while visually representing the feminine. From these concepts and within the beauty product market, I developed a visual identity system that highlights "MAI." The symbol represents the inner feminine light, and the color and material selection evokes transparency and simplicity.

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A Portuguese brand, cruelty-free, and organic, created by women.