Starting with the challenge of creating branding for the Marta Jales Coaching brand, the focus was on developing a strong identity that stands out in the market, communicates directly and clearly with its audience, and opens up new business opportunities.

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All the elements developed aim to represent a timeless, strong, joyful, uncomplicated, and authentic brand that reflects the values of the project and Marta.

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The logo is a simplified, digital, and iconic graphic symbol