With over 70 years of history, Santini is probably the oldest artisanal ice cream brand in Portugal, always aiming to distinguish its products through quality, using only fresh and natural ingredients, without the use of additives. Picolini offers a new type of ice cream on a stick, maintaining the same quality and freshness as Santini.

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The project was developed at the Massive Reach agency, where I worked on the digital and print communication for the gelateria. The creation of the logo drew inspiration from the parent brand, particularly in the font, which is designed in the stylized image of the Santini founder's signature. The symbol represents the product itself to avoid confusion with the rest of the brand's offerings.