I created the visual identity for Releaf, an online store for hemp-derived products. The identity includes the logo, packaging design, product design, and paraphernalia. In addition to branding, I manage the brand's social media.

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From creative strategy to sales strategy, the brand was developed with the purpose of creating a unique and distinct personality in the market. Breaking free from the stigmas and prejudices associated with the plant was the biggest challenge.

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The tone of voice, personality, logo, and all visual representations were carefully thought out to convey a disruptive and distinctive message. This brand has been winning its audience with its informative, positive, medicinal character and for being close to its audience.