UCD, a national civic movement of the Food Bank Against Hunger, is an inclusive and educational initiative that brings society together in the active fight against food waste.

​

The challenge was to translate the distinctive visual identity into a website and social media communication with the purpose of raising awareness about food losses and waste, encouraging and facilitating the donation of leftovers, and promoting responsible consumption.

​

It's an excellent example that an institutional brand doesn't have to be visually dull or outdated. With a youthful and approachable style, the brand demonstrates that it's possible to communicate sensitive topics in a positive and enjoyable manner.