Starting with the challenge of creating branding for the Jandira Baptista brand - a pioneering dance artist and entrepreneur in the world of Hip Hop, the focus was on developing a strong, feminine, and authentic identity that highlights Jandira in her market, opening up new business opportunities.

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All the elements developed aim to represent a timeless, distinctive, and authentic brand that reflects Jandira's values and way of being.

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The visual identity was created through a set of visual elements representing the brand. Rather than just a graphic symbol, the aim of this project was to create a set of values, perceptions, and experiences that Jandira's brand will convey to her audience.